COLOR STORIES
COLOR STORIES
Nike Women's
Nike Women's
United by our differences – discover how our Nike Colour Stories campaign celebrates different body types, nationalities, and cultural backgrounds.
Creative strategy | Concept development | 360 campaign production
Athletic wear is not always made for everyone – from product sizing, to models, and marketing narratives. For the Nike Colourful Stories, we wanted to challenge that. So we did, and with the help of an amazingly diverse cast of powerful womxn, we brought to life an EMEA campaign that did so well, it got rolled out in retail stores globally. Which is pretty awesome.
Athletic wear is not always made for everyone – from product sizing, to models, and marketing narratives. For the Nike Colourful Stories, we wanted to challenge that. So we did, and with the help of an amazingly diverse cast of powerful womxn, we brought to life an EMEA campaign that did so well, it got rolled out in retail stores globally. Which is pretty awesome.
Athletic wear is not always made for everyone – from product sizing, to models, and marketing narratives. For the Nike Colourful Stories, we wanted to challenge that. So we did, and with the help of an amazingly diverse cast of powerful womxn, we brought to life an EMEA campaign that did so well, it got rolled out in retail stores globally. Which is pretty awesome.
