DON'T BE A WASTE MAN
DON'T BE A WASTE MAN
Nike x Footlocker
Nike x Footlocker
Make the things you love last longer – discover how our fresh approach to a sustainability campaign inspired Nike audiences to re-think product care.
Creative strategy | Concept development | 360 campaign development | Campaign activation
Sustainability can be a touchy subject that many brands find difficult to talk about. But at the end of the day, the most sustainable thing people can do is use their products for as long as possible – which was the core message of our Move to Zero campaign, designed to inspire and empower Nike’s core Footlocker audiences to take better care of their sneakers.
Sustainability can be a touchy subject that many brands find difficult to talk about. But at the end of the day, the most sustainable thing people can do is use their products for as long as possible – which was the core message of our Move to Zero campaign, designed to inspire and empower Nike’s core Footlocker audiences to take better care of their sneakers.
Sustainability can be a touchy subject that many brands find difficult to talk about. But at the end of the day, the most sustainable thing people can do is use their products for as long as possible – which was the core message of our Move to Zero campaign, designed to inspire and empower Nike’s core Footlocker audiences to take better care of their sneakers.
