We developed a three-part video series that brings this vision to life through surreal, dreamlike moments: a seesaw that takes you sky-high, the thrill of showing off your very first scooter, and an endless slide that captures the joy of the unknown.

These vignettes celebrate the freedom of youth and the magic of becoming — the perfect reflection of LaFam’s spirit and storytelling style.

Produced with an amazing team of collaborators, this project brought together visual imagination and heartfelt nostalgia in a way that truly resonated. A challenging yet rewarding piece of work that we’re proud to have in our portfolio.