MEMBER DAYS DANCE
MEMBER DAYS DANCE
Nike
Nike
Own the floor – discover how our award nominated Nike Member Days campaign got members moving through dance.
Creative strategy | Concept development 360 | Campaign production
Carrying forward the momentum of previous Own The Floor campaigns, Nike injected dance as one of the core themes for Member Days ‘23. We were asked to translate the Own The Floor essence into a new, energising campaign that showcased a range of hero products in a fresh way. Tapping into our network of dancers, movement directors, and creatives, we developed and produced a striking campaign, of which the DC AV was nominated for the 1.4 Awards of Brilliant Filmmaking award, as well as the Berlin Commercial Award.
Carrying forward the momentum of previous Own The Floor campaigns, Nike injected dance as one of the core themes for Member Days ‘23. We were asked to translate the Own The Floor essence into a new, energising campaign that showcased a range of hero products in a fresh way. Tapping into our network of dancers, movement directors, and creatives, we developed and produced a striking campaign, of which the DC AV was nominated for the 1.4 Awards of Brilliant Filmmaking award, as well as the Berlin Commercial Award.
Carrying forward the momentum of previous Own The Floor campaigns, Nike injected dance as one of the core themes for Member Days ‘23. We were asked to translate the Own The Floor essence into a new, energising campaign that showcased a range of hero products in a fresh way. Tapping into our network of dancers, movement directors, and creatives, we developed and produced a striking campaign, of which the DC AV was nominated for the 1.4 Awards of Brilliant Filmmaking award, as well as the Berlin Commercial Award.
Get moving, and own the floor. Nike is notorious for their expertly crafted and truly authentic brand narratives surrounding whichever sport they tap into. So it was crucial that our approach to developing the creative strategy for this campaign would look and feel genuine in the eyes of the actual dancers and cultural leaders within the sport.
Get moving, and own the floor. Nike is notorious for their expertly crafted and truly authentic brand narratives surrounding whichever sport they tap into. So it was crucial that our approach to developing the creative strategy for this campaign would look and feel genuine in the eyes of the actual dancers and cultural leaders within the sport.
Get moving, and own the floor. Nike is notorious for their expertly crafted and truly authentic brand narratives surrounding whichever sport they tap into. So it was crucial that our approach to developing the creative strategy for this campaign would look and feel genuine in the eyes of the actual dancers and cultural leaders within the sport.
Where lifestyle and performance meet. Dance and streetwear have always gone hand in hand, so for the creative direction of this concept we made sure to tell a visual story of the campaign’s hero products through rhythm and movement – ranging from talent, to choreography, styling, musical direction, and everything in between.
Where lifestyle and performance meet. Dance and streetwear have always gone hand in hand, so for the creative direction of this concept we made sure to tell a visual story of the campaign’s hero products through rhythm and movement – ranging from talent, to choreography, styling, musical direction, and everything in between.
Where lifestyle and performance meet. Dance and streetwear have always gone hand in hand, so for the creative direction of this concept we made sure to tell a visual story of the campaign’s hero products through rhythm and movement – ranging from talent, to choreography, styling, musical direction, and everything in between.
The essence of dance. With the focus being on dance, we made the decision to strip away any potential distractions, and let the movement and products do the talking. Shot in-studio, we brought together some of Europe’s most talented dancers and choreographers in order to bring the creative vision behind this campaign to life.
The essence of dance. With the focus being on dance, we made the decision to strip away any potential distractions, and let the movement and products do the talking. Shot in-studio, we brought together some of Europe’s most talented dancers and choreographers in order to bring the creative vision behind this campaign to life.
The essence of dance. With the focus being on dance, we made the decision to strip away any potential distractions, and let the movement and products do the talking. Shot in-studio, we brought together some of Europe’s most talented dancers and choreographers in order to bring the creative vision behind this campaign to life.
