NIKE BY YOU
NIKE BY YOU
Nike
Nike
Unlimited self-expression with Nike By You – explore how our campaign inspired Nike Members to be unapologetically themselves.
Creative strategy | Concept development | Influencer management | Campaign production | Campaign activation
Thanks to Nike By You it’s no longer just athletes and celebrities who get to design their own shoes. With seemingly unlimited colours, materials, and customizations, NBY empowers you to walk through life in your very own 1-of-1’s. To inspire Nike Members in Berlin, Manchester, and Paris, we captured a selection of local taste-makers who designed and styled their own shoes. Who had the best fit, you ask? We let Members decide, by voting for a chance to win their very own pair of NBY shoes.
Thanks to Nike By You it’s no longer just athletes and celebrities who get to design their own shoes. With seemingly unlimited colours, materials, and customizations, NBY empowers you to walk through life in your very own 1-of-1’s. To inspire Nike Members in Berlin, Manchester, and Paris, we captured a selection of local taste-makers who designed and styled their own shoes. Who had the best fit, you ask? We let Members decide, by voting for a chance to win their very own pair of NBY shoes.
Thanks to Nike By You it’s no longer just athletes and celebrities who get to design their own shoes. With seemingly unlimited colours, materials, and customizations, NBY empowers you to walk through life in your very own 1-of-1’s. To inspire Nike Members in Berlin, Manchester, and Paris, we captured a selection of local taste-makers who designed and styled their own shoes. Who had the best fit, you ask? We let Members decide, by voting for a chance to win their very own pair of NBY shoes.







