PEGASUS
PEGASUS
Nike
Nike
Run after it, no matter the weather – discover how our global Nike Running retail and digital campaign inspired runners to embrace the toughest elements of the sport.
Creative strategy | Concept development | 360 campaign production
Running isn’t always glamorous. It’s hard, and pushes you to your limits. But, being runners ourselves, that’s what we love about it. So when we got asked to produce Nike Running’s global HO24 campaign, we went to work to create something real, raw, and genuinely bad ass. Featuring the brand’s latest All-Weather-Iterations of their iconic Pegasus shoe, campaign assets could be found in retail locations worldwide, where they inspired athletes to run after it, no matter the weather.
Running isn’t always glamorous. It’s hard, and pushes you to your limits. But, being runners ourselves, that’s what we love about it. So when we got asked to produce Nike Running’s global HO24 campaign, we went to work to create something real, raw, and genuinely bad ass. Featuring the brand’s latest All-Weather-Iterations of their iconic Pegasus shoe, campaign assets could be found in retail locations worldwide, where they inspired athletes to run after it, no matter the weather.
Running isn’t always glamorous. It’s hard, and pushes you to your limits. But, being runners ourselves, that’s what we love about it. So when we got asked to produce Nike Running’s global HO24 campaign, we went to work to create something real, raw, and genuinely bad ass. Featuring the brand’s latest All-Weather-Iterations of their iconic Pegasus shoe, campaign assets could be found in retail locations worldwide, where they inspired athletes to run after it, no matter the weather.
Locked in with rebellious devotion. Nike is known for their strong and impressively executed brand narratives. When building the creative strategy for this campaign, we made sure that it’s not only the product that shines, but also the cultural nuances that real runners can identify with. Like not wanting to go outside and run in bad weather, but feeling great because you did it anyway.
Locked in with rebellious devotion. Nike is known for their strong and impressively executed brand narratives. When building the creative strategy for this campaign, we made sure that it’s not only the product that shines, but also the cultural nuances that real runners can identify with. Like not wanting to go outside and run in bad weather, but feeling great because you did it anyway.
Locked in with rebellious devotion. Nike is known for their strong and impressively executed brand narratives. When building the creative strategy for this campaign, we made sure that it’s not only the product that shines, but also the cultural nuances that real runners can identify with. Like not wanting to go outside and run in bad weather, but feeling great because you did it anyway.
Real, raw, and truly inspiring. From TOV, to visuals, casting, styling, choice of location, and everything in between – our creative direction sits at the dynamic intersection of fashion and performance, elevating the campaign from a standard, flat running campaign, and instead creating iconic visuals that resonate deeply with Nike’s Rebellious Devotion VC.
Real, raw, and truly inspiring. From TOV, to visuals, casting, styling, choice of location, and everything in between – our creative direction sits at the dynamic intersection of fashion and performance, elevating the campaign from a standard, flat running campaign, and instead creating iconic visuals that resonate deeply with Nike’s Rebellious Devotion VC.
Real, raw, and truly inspiring. From TOV, to visuals, casting, styling, choice of location, and everything in between – our creative direction sits at the dynamic intersection of fashion and performance, elevating the campaign from a standard, flat running campaign, and instead creating iconic visuals that resonate deeply with Nike’s Rebellious Devotion VC.
Run in the rain, the mud, and in the dark. Our objective was to showcase the All-Weather-Iterations of the Pegasus shoe in their most authentic environments, and being put to the test by real runners. So we casted some of Europe’s most talented runners, flew them to the Italian Alps, and made it rain at the peak of summer – because shooting a winter campaign in July comes with its unique set of challenges. Like beautiful weather.
Run in the rain, the mud, and in the dark. Our objective was to showcase the All-Weather-Iterations of the Pegasus shoe in their most authentic environments, and being put to the test by real runners. So we casted some of Europe’s most talented runners, flew them to the Italian Alps, and made it rain at the peak of summer – because shooting a winter campaign in July comes with its unique set of challenges. Like beautiful weather.
Run in the rain, the mud, and in the dark. Our objective was to showcase the All-Weather-Iterations of the Pegasus shoe in their most authentic environments, and being put to the test by real runners. So we casted some of Europe’s most talented runners, flew them to the Italian Alps, and made it rain at the peak of summer – because shooting a winter campaign in July comes with its unique set of challenges. Like beautiful weather.
