THE POLAROID DUNK
THE POLAROID DUNK
Nike x Polaroid
Nike x Polaroid
Two legendary brands, one iconic shoe – discover how we told the story behind the limited edition Nike SB Polaroid Dunk.
Creative strategy | Concept development | 360-campaign production | Launch activation
The Nike SB Dunk is a cultural icon in the world of skateboarding and beyond. When Nike SB announced their exclusive collaboration with Polaroid, we were brought in to tell the project’s story. Anchored in cultural authenticity, we linked up with skate legends Brian Anderson and Sara Meurle to highlight the importance of diversity and inclusion within the skateboarding community. What started out as a campaign brief about a shoe blossomed into a journey of liberation and empowerment that inspired people from all walks of life to skate. And we are damn proud to have been a part of it.
The Nike SB Dunk is a cultural icon in the world of skateboarding and beyond. When Nike SB announced their exclusive collaboration with Polaroid, we were brought in to tell the project’s story. Anchored in cultural authenticity, we linked up with skate legends Brian Anderson and Sara Meurle to highlight the importance of diversity and inclusion within the skateboarding community. What started out as a campaign brief about a shoe blossomed into a journey of liberation and empowerment that inspired people from all walks of life to skate. And we are damn proud to have been a part of it.
The Nike SB Dunk is a cultural icon in the world of skateboarding and beyond. When Nike SB announced their exclusive collaboration with Polaroid, we were brought in to tell the project’s story. Anchored in cultural authenticity, we linked up with skate legends Brian Anderson and Sara Meurle to highlight the importance of diversity and inclusion within the skateboarding community. What started out as a campaign brief about a shoe blossomed into a journey of liberation and empowerment that inspired people from all walks of life to skate. And we are damn proud to have been a part of it.
