WEATHERIZED
WEATHERIZED
Nike
Nike
Discover how our Nike EMEA retail and digital campaign helped customers of all ages defeat the seasons.
Creative strategy | Concept development | VC development | 360 campaign production
Don’t let the weather tell you what you can and can’t do – that’s the message that Nike asked us to send with our EMEA campaign. Spanning across several product categories, we bridged the gap between lifestyle and performance to produce a stand-out body of work that made a splash both online and in retail locations across Europe – including the high traffic NikeTown London flagship store. And we had a blast doing so.
Don’t let the weather tell you what you can and can’t do – that’s the message that Nike asked us to send with our EMEA campaign. Spanning across several product categories, we bridged the gap between lifestyle and performance to produce a stand-out body of work that made a splash both online and in retail locations across Europe – including the high traffic NikeTown London flagship store. And we had a blast doing so.
Don’t let the weather tell you what you can and can’t do – that’s the message that Nike asked us to send with our EMEA campaign. Spanning across several product categories, we bridged the gap between lifestyle and performance to produce a stand-out body of work that made a splash both online and in retail locations across Europe – including the high traffic NikeTown London flagship store. And we had a blast doing so.
Strategically versatile. Crafting a home-run campaign that taps into multiple sports, seasons, and product categories is never easy, but thanks to our diverse network of athletes and creatives we managed to pull it off in a way that resonated with all of Nike’s target audiences across key European markets.
Strategically versatile. Crafting a home-run campaign that taps into multiple sports, seasons, and product categories is never easy, but thanks to our diverse network of athletes and creatives we managed to pull it off in a way that resonated with all of Nike’s target audiences across key European markets.
Strategically versatile. Crafting a home-run campaign that taps into multiple sports, seasons, and product categories is never easy, but thanks to our diverse network of athletes and creatives we managed to pull it off in a way that resonated with all of Nike’s target audiences across key European markets.
Moving correct. At Nike, authentic storytelling is a core part of the highly successful brand legacy they’ve built. That’s why we made sure that every aspect of this campaign – from casting, to movement, styling, and everything in between – feels real. Because athletes, whatever the sport, appreciate authentic cultural nuances and attention to detail.
Moving correct. At Nike, authentic storytelling is a core part of the highly successful brand legacy they’ve built. That’s why we made sure that every aspect of this campaign – from casting, to movement, styling, and everything in between – feels real. Because athletes, whatever the sport, appreciate authentic cultural nuances and attention to detail.
Moving correct. At Nike, authentic storytelling is a core part of the highly successful brand legacy they’ve built. That’s why we made sure that every aspect of this campaign – from casting, to movement, styling, and everything in between – feels real. Because athletes, whatever the sport, appreciate authentic cultural nuances and attention to detail.
6 environments, 1 location. With so many sports, weather scenarios, and products we had to get creative for this winter campaign – especially because we had to shoot it during the peak of summer. So we transformed an Amsterdam studio into a Nike Weatherized universe, featuring 6 unique sets to simulate various weather conditions, including storms, snow, and rain.
6 environments, 1 location. With so many sports, weather scenarios, and products we had to get creative for this winter campaign – especially because we had to shoot it during the peak of summer. So we transformed an Amsterdam studio into a Nike Weatherized universe, featuring 6 unique sets to simulate various weather conditions, including storms, snow, and rain.
6 environments, 1 location. With so many sports, weather scenarios, and products we had to get creative for this winter campaign – especially because we had to shoot it during the peak of summer. So we transformed an Amsterdam studio into a Nike Weatherized universe, featuring 6 unique sets to simulate various weather conditions, including storms, snow, and rain.
